Tuesday, February 7, 2012

Art Marketing Guest Interview

(imported from my former photo blog)
As a follow up to my post Art Marketing for Beginners , I was graciously allowed to interview my dear friend and blogger, Jennifer Rydell at Plushpussycat .  I asked Jennifer to tell us a little about herself, her product and how she is marketing them.  I think you will find this quite inspiring!


1)  Please tell us a little about yourself and what you do at Plushpussycat

Hi! I create whimsical photo stories, and greeting cards from them, using my own handmade plush characters, recycled and repurposed materials, and dollhouse miniatures. I also make miniatures and am working on several dollhouse projects.

2)  Why did you decide to create greeting cards from your photo stories?

I was making these little scenes, taking photos of them, and putting the stories on my blog. I printed some favorite photos on business cards, and within a few days time I'd had two people tell me that specific photos would make wonderful greeting cards. I took it as a sign and just went for it! I had my first greeting cards printed not long after that.

3)  How do you create the scenes for your cards?

First there's an idea that gets in my head and just won't go away! I start imagining characters, gathering supplies, and refining my ideas. Finally, a certain mood will strike me and I set up the scene and start taking photos. Sometimes I get just what I want the first time, and sometimes it takes days of photo shoots to get what I want. It may be months from initial idea to final product.

4)  How did you go about marketing your cards?

I started out blogging about what I was doing and gained a precious, dedicated following. I added an Etsy shop, a Facebook Page, and Twitter and Google+ accounts. I post regularly to all of the above, plus I frequently hold blog giveaways. I also give out my business cards, which have my images on them. The last business card I gave out helped me land my first brick and mortar location (a lovely bookstore called Green Bean Books) for selling my cards. I was also asked to do a diorama at Green Bean, which should hopefully introduce more people to my work. 

5)  What advice would you give someone who is just starting to market their cards?

Believe in yourself! Do what you love to do, and share about it with others. Start a blog--you can make wonderful friends, and it can open your world in so many ways!   

I found Jennifer's words and advice very inspiring, didn't you?  Please visit Jennifer's blog at Plushpussycat and see the wonderful images and stories she has been creating - as well as links to her sales venues.


  1. Hi Jeni! Thank you so much for interviewing me on your blog! I'm loving your series on how to market yourself as an artist. Last night I looked at your gorgeous slide shows and fell in love all over again with your amazing work! :-) Jennifer

  2. Magnífica entrevista a una gran artista! Su trabajo es excepcional
    Un abrazo

  3. What a great interview with a fantastic artist and friend :)

    Hugs Mieke xxx

  4. Thank you lovely people for reading the interview and leaving such thoughtful comments! I am truly touched.

    Thank you also to Mieke for following the blog! Welcome!

    I'm loving this form of sharing and networking - would love to do more interviews - any ideas??
    Thanks again!!!!

  5. Hi Jeni, thank you for your warm welcome, and thank you for following my Blog :)

    Hugs Mieke xxx

  6. Hello.This post was really motivating, especially since I was searching for thoughts on this matter last Saturday.
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